What Makes a Good Pitch?

As we enter conference and "pitch season" for early stage companies, entrepreneurs should use this time to focus their pitches and tighten their company's message. In the below article, seasoned pitch coaches and technology leaders in the Southeast offer valuable advice (boiled down to three main points):

1. Focus on the Model: Start by explaining your business model upfront. Too often, founders get caught up in describing their product or service in detail. Investors are more interested in a sustainable business model that addresses a significant market need, particularly in challenging economic times. Show that your startup offers a significant opportunity while mitigating risk.

2. The Slides Aren't the Story: Avoid overwhelming your pitch with too many slides and instead make your story the main attraction. Your goal is to pique the interest of investors, partners, employees, or customers. Keep the presentation high-level and narrative-driven. Use your PowerPoint as supporting information, emphasizing that you're the storyteller.

3. Reframe the Goal: Don't solely measure pitch success by securing funding. A successful pitch ensures that investors fully understand your venture, its opportunities, and your business model. Even if they don't invest, they may provide valuable referrals or connections. A poor pitch is one where investors don't grasp the concept or can't contribute additional value. Reset expectations and focus on clarity and communication.